Google created the Google Ads online advertising network, via which marketers can pay to show users of the website short commercials, product listings, service offers, or videos. It’s among the most well-liked and successful strategies used by companies to connect with new clients and increase traffic to their landing pages or websites.

Advertisers use the platform’s pay-per-click (PPC) model to bid on keywords that are relevant to their target market. Google shows the advertisements on websites in the Google Display Network or in search results when people enter such terms. Hence the term “pay-per-click,” advertisers are only billed when a user clicks on their advertisement.

Google Ads gives advertisers the ability to customize their campaigns according to their objectives and target audience by providing a range of ad types, such as text ads, display ads, video ads, and shopping ads. Additionally, the platform offers marketers a wide range of targeting tools that let them target particular regions, interests, habits, and demographics.